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Private equity firm L Catterton backs Glance to expand AI shopping in the US

Reported by Fashionunited
Oct 27, 2026· 2 min read
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Key Takeaways
  • • L Catterton, a US-based private equity firm, announced a strategic investment in Singapore-based Glance, an AI-powered personal shopping platform backed by InMobi, to support agentic shopping development and international expansion with an emphasis on the US market.
  • • Glance is operational on millions of connected screens across the US through agreements with Samsung and DirecTV, placing shopping features on smartphone lock screens and connected TV home interfaces.
  • • Financial terms and valuation of the investment were not disclosed.
  • • L Catterton global CEO Scott Dahnke said the firm will contribute consumer category knowledge, operational resources and an international network to help the platform scale.
Summary
US-based private equity firm L Catterton has announced a strategic investment in Singapore-based Glance, an artificial intelligence-powered personal shopping platform backed by Indian multinational technology company InMobi, according to the original report from Fashion United. The capital commitment is intended to support the development of agentic shopping solutions and accelerate Glance's international expansion, with a targeted emphasis on the US market. Financial terms and transaction valuations were not disclosed.

Glance integrates directly into consumer electronics, including smartphones and connected televisions, positioning personal shopping features on lock screens and home interfaces. The platform uses agentic AI systems to evaluate consumer tastes, present curated product recommendations, and guide shoppers from initial product discovery through to point of sale. Through strategic agreements with multinational electronics manufacturer Samsung and US satellite broadcast provider DirecTV, Glance is currently operational on millions of connected screens across the US.

InMobi and Glance founder and CEO Naveen Tewari described the partnership as validation of the company's shopping model and its view that commerce will move beyond search toward agentic shopping. He said L Catterton is one of the most respected investment firms in the consumer space, with a strong record of identifying and building category-defining brands.

L Catterton global CEO Scott Dahnke said agentic commerce is fundamentally changing how consumers discover and shop for products, creating opportunities for brands that can make the shopping journey more personal, intuitive and engaging. He said Glance is positioned to capitalize on this shift by combining a differentiated consumer proposition with broad distribution across the screens where people spend their time. Dahnke added that L Catterton will contribute consumer category knowledge, operational resources and an international network to support the platform's scale.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Fashionunited Private equity firm L Catterton backs Glance to expand AI shopping in the US