Key Takeaways
- • Rockbridge Growth Equity has agreed to sell CheckedUp, a specialty point-of-care digital education and engagement platform, to Providence Equity Partners, with the transaction expected to close in Q3 2026.
- • Varsity Healthcare Partners will join as a strategic minority investor alongside the incumbent management team (co-founders Dr. Richard Awdeh and Mark Awdeh), who will continue leading the company.
- • CheckedUp operates a proprietary digital network across 17,000+ specialty healthcare providers, delivering clinically aligned education and branded content through waiting-room televisions and interactive exam-room wallboards to the majority of the top 40 pharmaceutical manufacturers.
- • During Rockbridge's ownership since December 2021, CheckedUp executed a transformative acquisition of Health Media Network (HMN) in October 2022, which unified point-of-care digital operations across high-value specialty health categories and expanded enterprise relationships across North America.
- • The transaction reflects Providence Equity Partners' strategic expansion into healthcare digital media and point-of-care engagement platforms, a segment positioned at the intersection of pharmaceutical marketing, patient education, and clinical settings.
Summary
Rockbridge Growth Equity has announced the sale of CheckedUp to Providence Equity Partners in a transaction expected to close in the third quarter of 2026. CheckedUp, founded in 2012, operates as a specialty point-of-care education and engagement platform that connects patients, healthcare providers, and life sciences companies within clinical environments. The company's primary asset is a proprietary digital network consisting of waiting-room televisions and interactive exam-room wallboards that deliver clinically aligned education and branded pharmaceutical content across high-value care settings.
Under Rockbridge's stewardship since December 2021, CheckedUp expanded its market footprint through strategic capital deployment and transformative M&A activity. Most notably, the company acquired Health Media Network (HMN) in October 2022, creating a unified point-of-care digital ecosystem spanning multiple specialty health categories while enhancing product capabilities, enterprise relationships, and digital-out-of-home media infrastructure across North America. This expansion positioned CheckedUp to reach more than 17,000 specialty healthcare providers and establish relationships with the majority of the top 40 pharmaceutical manufacturers.
Providence Equity Partners will acquire a majority stake in the company, while Varsity Healthcare Partners, a private equity firm specializing in healthcare services, will take a strategic minority position. Co-founders Dr. Richard Awdeh and Mark Awdeh will retain ownership stakes and continue operational leadership of the business. This three-way ownership structure—combining Providence's private equity resources, Varsity's healthcare sector expertise, and founder-led management continuity—signals a platform-building strategy within the point-of-care digital advertising and patient engagement sector, an area experiencing growing demand from pharmaceutical manufacturers seeking targeted physician and patient engagement channels within clinical settings.
Under Rockbridge's stewardship since December 2021, CheckedUp expanded its market footprint through strategic capital deployment and transformative M&A activity. Most notably, the company acquired Health Media Network (HMN) in October 2022, creating a unified point-of-care digital ecosystem spanning multiple specialty health categories while enhancing product capabilities, enterprise relationships, and digital-out-of-home media infrastructure across North America. This expansion positioned CheckedUp to reach more than 17,000 specialty healthcare providers and establish relationships with the majority of the top 40 pharmaceutical manufacturers.
Providence Equity Partners will acquire a majority stake in the company, while Varsity Healthcare Partners, a private equity firm specializing in healthcare services, will take a strategic minority position. Co-founders Dr. Richard Awdeh and Mark Awdeh will retain ownership stakes and continue operational leadership of the business. This three-way ownership structure—combining Providence's private equity resources, Varsity's healthcare sector expertise, and founder-led management continuity—signals a platform-building strategy within the point-of-care digital advertising and patient engagement sector, an area experiencing growing demand from pharmaceutical manufacturers seeking targeted physician and patient engagement channels within clinical settings.
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