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Scarcity value drives Apollo, Joshua Kushner and José E. Feliciano to sports deals; Genstar to sell First Eagle to Victory Capital Holdings for $7bn

Reported by Pehub
Aug 26, 2026· 2 min read
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Key Takeaways
  • • Genstar Capital is divesting First Eagle Investment Management to Victory Capital Holdings for $7 billion, marking a significant consolidation in the asset management industry.
  • • Apollo Global Management, Joshua Kushner, and José E. Feliciano are pursuing sports-related investment opportunities, driven by perceived scarcity value in the sector.
  • • Superstep Capital is investing in Zencore, a Google Cloud consultancy, expanding its technology infrastructure footprint.
  • • The transactions reflect institutional capital's continued appetite for alternative assets and specialized investment verticals despite broader market conditions.
Summary
Genstar Capital has agreed to sell First Eagle Investment Management to Victory Capital Holdings for $7 billion, according to PE Hub. The transaction represents a substantial divestment by Genstar and consolidates two significant players in the asset management space. First Eagle, a long-established investment manager with a notable track record in value and global equity strategies, will expand Victory Capital's asset management platform under the sale terms.

In parallel developments within alternative investing, Apollo Global Management, alongside individual investors Joshua Kushner and José E. Feliciano, have been actively pursuing sports-related investment opportunities. These investors view scarcity value as the primary driver of returns in the sports sector, positioning such assets as defensive holdings in broader diversified portfolios. The strategic interest reflects a broader trend among institutional and high-net-worth investors seeking exposure to non-traditional asset classes with limited supply and long-duration cash flows.

Additionally, Superstep Capital has committed capital to Zencore, a consultancy focused on Google Cloud infrastructure and services. The investment signals continued institutional focus on technology infrastructure plays, particularly those benefiting from cloud computing adoption and digital transformation across enterprise sectors.

These transactions collectively underscore the robust deal activity within alternative asset classes and specialized investment verticals, where institutional capital continues to deploy significant resources despite market volatility and economic uncertainty.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Pehub Scarcity value drives Apollo, Joshua Kushner and José E. Feliciano to sports deals; Genstar to sell First Eagle to Victory Capital Holdings for $7bn