AlphaMaven AlphaMaven

Self-Storage Retail Supplier Supply Side Acquired by Private-Equity Firm Broadwing Capital - Inside Self-Storage

Reported by Insideselfstorage
Nov 10, 2026· 2 min read
Save Post LinkedIn Email
Key Takeaways
  • • Broadwing Capital, a Dallas-based private-equity firm focused on the lower middle market in manufacturing and services, has acquired Supply Side USA, a supplier of retail moving and shipping products for self-storage and other industries, according to a PR Newswire press release.
  • • The deal is Broadwing's first investment in its new specialty distribution platform, which is designed to serve more than 30,000 locations in self-storage and parcel retail.
  • • Ansir Junaid, who acquired Supply Side in 2008, will remain CEO alongside the existing management team.
  • • Broadwing was founded in 2022 by two private-equity investors and has raised more than $730 million of committed capital and closed 26 acquisitions, per the release.
Summary
Broadwing Capital, a Dallas-based private-equity firm that specializes in the lower middle-market manufacturing and services sectors, has acquired Supply Side USA, according to a press release distributed by PR Newswire. Supply Side supplies retail moving and shipping products for the self-storage industry and other sectors. The company was founded in 1960, is based in Cleveland, and serves more than 30,000 businesses across Canada and the United States.

The transaction marks the first investment in Broadwing's new specialty distribution platform. Broadwing describes Supply Side as a platform investment with a strong competitive position in essential, resilient markets, a proven management team and clear growth opportunities. Eliot Kerlin Jr., cofounder and managing partner of Broadwing, said the firm would make Supply Side the foundation of the platform and partner with management on the company's next phase of growth.

Ansir Junaid, who acquired Supply Side in 2008, will continue as chief executive alongside the existing leadership team. Junaid said the company met with several private-equity firms and selected Broadwing for the way it valued the company's people and customers and followed through on its commitments. He said the team intends to expand Supply Side into new markets and product lines with Broadwing's support.

Broadwing was founded in 2022 by two private-equity investors. According to the release, the firm has raised more than $730 million in committed capital and has closed 26 acquisitions. Financial terms of the transaction were not disclosed in the source material.

Go deeper than the headline

Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.

Start your free 7-day trial

Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Insideselfstorage Self-Storage Retail Supplier Supply Side Acquired by Private-Equity Firm Broadwing Capital - Inside Self-Storage