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Ten Tests of a World-Class Private Equity Value Creation Plan

Reported by Cvc
Jan 29, 2026· 2 min read
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Key Takeaways
  • • CVC Capital Partners' Managing Partner John Kelleher has developed a framework of "10 Tests of a World-Class Value Creation Plan" to distinguish effective PE value creation strategies from aspirational planning exercises.
  • • Only a small percentage of value creation plans (VCPs) in private equity drive truly outsize returns, according to Kelleher's assessment based on two decades of operational leadership experience.
  • • The framework emphasizes foundational rigor, including the "Fresh-Eyes Test," which mandates independent, quantified diligence conducted by external experts over a 6–10 week period at the outset of every VCP.
  • • Kelleher identifies a critical gap between "value creation dreams" and executable "value creation plans," and argues that plans failing these tests lack the operational discipline required to convert strategy into results.
  • • The tests draw from battle-tested experience across Kelleher's roles as CEO, operating partner, and board director, and have been recently refined based on feedback from leading operating partners and PE CEOs globally.
Summary
John Kelleher, Managing Partner and Global Head of the CVC Operating Team at CVC Capital Partners, has published a framework addressing a persistent challenge in private equity: the gap between strategic intent and operational execution in value creation planning. Through extensive global engagement with portfolio company CEOs and industry operating partners, Kelleher identified a recurring question among practitioners: what constitutes a genuinely world-class value creation plan?

Drawing on two decades of direct operational experience—spanning roles as CEO, operating partner, and board director—Kelleher has codified what he terms the "10 Tests of a World-Class VCP in Private Equity." This framework serves as a diagnostic tool to assess whether a value creation plan meets institutional standards or represents merely aspirational thinking disconnected from execution reality. A core insight underpinning the framework is Kelleher's observation that only a minority of the hundreds of VCPs he has reviewed have generated truly outsized results.

The framework's foundation begins with the "Fresh-Eyes Test," which mandates rigorous, independent diligence as a prerequisite for every value creation plan. This test requires external expertise from practitioners with no internal political entanglement, typically conducted within a time-boxed 6–10 week window of intensive effort. This emphasis on external validation and independence is designed to dismantle internal biases that can compromise diagnostic accuracy. Kelleher has recently refined several tests based on direct feedback from top-tier operating partners and PE CEOs, ensuring the framework remains aligned with current market practice and operational realities.

The central thesis—distinguishing "value creation dreams" from executable "value creation plans"—reflects a conviction that strategic planning in PE requires operational discipline, quantified accountability, and structured governance to translate conviction into cash flow improvement. The framework represents a systematized approach to closing the execution gap that has historically challenged private equity value creation initiatives.

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Sources

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Cvc Ten Tests of a World-Class Private Equity Value Creation Plan