Key Takeaways
- • Bangkok-based consumer wellness company Horizon Group raised $12.5 million in a Series A round led by Vertex Ventures Southeast Asia & India, according to a company statement issued Thursday, November 12.
- • Horizon will use the funding for product development and expansion across the Asia Pacific region, where it currently operates in Thailand, Taiwan, Vietnam and Malaysia.
- • The company plans to move beyond its flagship sleep brand Lunio into ergonomics, recovery devices and beauty technology, including facial devices and LED therapy.
- • Founder and CEO Robert Fong positions the company as a science-led wellness technology platform, aiming to offer more accessible pricing than premium international brands.
Summary
Horizon Group, a Thailand-based consumer wellness company, has raised $12.5 million from Vertex Ventures Southeast Asia & India, according to a company statement released on Thursday, November 12. The Series A financing is intended to support product development and the company's expansion across the Asia Pacific region. Horizon currently operates in Thailand, Taiwan, Vietnam and Malaysia.
The company was founded in 2017 and built its business around its flagship direct-to-consumer brand, Lunio, which sells mattresses, adjustable beds and cooling bedding. Lunio has established a presence in Thailand and Taiwan. The new funding signals a strategy to develop a broader consumer wellness platform rather than remain focused on sleep products.
Founder and CEO Robert Fong said the company is "building a wellness technology ecosystem for Asia Pacific, rooted in science and designed to help people feel, move and look better every day." He said Horizon plans to apply its sleep-focused approach to adjacent categories such as recovery and beauty. Through its in-house product development arm, Lunio Labs, the company develops products drawing on sleep science, material science and ergonomics. Planned categories include ergonomic furniture, recovery and massage devices, and beauty technology such as facial devices and LED therapy.
The expansion aligns with growing online purchasing across Southeast Asia, which creates openings for digital-first brands in categories such as mattresses and furniture that have traditionally been dominated by offline retailers. The article notes that at-home wellness devices for recovery and beauty remain at an early adoption stage across much of the region compared with markets such as the United States, Japan and South Korea. Horizon aims to position Lunio as a more accessible alternative to premium international wellness brands.
Puiyan Leung, partner at Vertex Ventures Southeast Asia & India, said Lunio has demonstrated the potential to scale regionally, citing its position in Thailand and Taiwan and rising consumer interest in health-conscious living. Vertex said it would support Horizon as it develops into a broader wellness technology company.
The company was founded in 2017 and built its business around its flagship direct-to-consumer brand, Lunio, which sells mattresses, adjustable beds and cooling bedding. Lunio has established a presence in Thailand and Taiwan. The new funding signals a strategy to develop a broader consumer wellness platform rather than remain focused on sleep products.
Founder and CEO Robert Fong said the company is "building a wellness technology ecosystem for Asia Pacific, rooted in science and designed to help people feel, move and look better every day." He said Horizon plans to apply its sleep-focused approach to adjacent categories such as recovery and beauty. Through its in-house product development arm, Lunio Labs, the company develops products drawing on sleep science, material science and ergonomics. Planned categories include ergonomic furniture, recovery and massage devices, and beauty technology such as facial devices and LED therapy.
The expansion aligns with growing online purchasing across Southeast Asia, which creates openings for digital-first brands in categories such as mattresses and furniture that have traditionally been dominated by offline retailers. The article notes that at-home wellness devices for recovery and beauty remain at an early adoption stage across much of the region compared with markets such as the United States, Japan and South Korea. Horizon aims to position Lunio as a more accessible alternative to premium international wellness brands.
Puiyan Leung, partner at Vertex Ventures Southeast Asia & India, said Lunio has demonstrated the potential to scale regionally, citing its position in Thailand and Taiwan and rising consumer interest in health-conscious living. Vertex said it would support Horizon as it develops into a broader wellness technology company.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.