Key Takeaways
- • Kentucky-based spice and seasoning company Dan-O's Seasoning has received $25m from private-equity firm The Newcastle Network, according to Just Food.
- • The Newcastle Network's first investment in the food sector, with managing partner Chris Casgar describing the company as a platform that inspires millions of home cooks.
- • Proceeds will fund new product formats and broader availability across retail and online channels, including Walmart, Kroger, Publix, Amazon and its own website.
- • Founder Dan Oliver and CEO Phillip Crosby will continue to run the business, which declined to disclose the stake size, deal structure, total capital raised, sales or profit.
Summary
Dan-O's Seasoning, a Kentucky-based U.S. spice and seasoning business, has secured $25m from private-equity firm The Newcastle Network as it seeks to expand distribution of its products, according to Just Food. The company declined to disclose the size of the stake taken, the structure of the deal, or the total amount raised to date. It also did not disclose annual net sales, profit, or its 2026 forecasts.
Dan-O's confirmed that founder Dan Oliver, who started the brand in 2015, and CEO Phillip Crosby will continue to lead the business. A company spokesperson said the new funding will support the firm's "next chapter of growth," with proceeds directed toward launching product formats and widening availability across retail and online channels.
The brand's current range includes seasonings, specialist cheese-infused toppings and blends. Its products are sold through retailers including Walmart, Kroger and Publix, as well as Amazon and the company's own website. Earlier this year, Dan-O's expanded beyond dry seasonings into meal starters and dip mixes, including Dan-O's Chili and Dan-O's Tac-O seasoning packets. The company said further products are in the pipeline, "including formats fans won't see coming," but did not provide details. It also said it will continue working with co-manufacturers that can "scale with the brand."
The investment marks The Newcastle Network's first in food. Managing partner Chris Casgar said Dan-O's has "created a platform that inspires millions of home cooks to experiment, create and enjoy cooking more," calling such businesses rare and difficult to replicate. He added that "the Dan-O's investment is just the beginning" of the firm's food portfolio build-out.
Dan-O's confirmed that founder Dan Oliver, who started the brand in 2015, and CEO Phillip Crosby will continue to lead the business. A company spokesperson said the new funding will support the firm's "next chapter of growth," with proceeds directed toward launching product formats and widening availability across retail and online channels.
The brand's current range includes seasonings, specialist cheese-infused toppings and blends. Its products are sold through retailers including Walmart, Kroger and Publix, as well as Amazon and the company's own website. Earlier this year, Dan-O's expanded beyond dry seasonings into meal starters and dip mixes, including Dan-O's Chili and Dan-O's Tac-O seasoning packets. The company said further products are in the pipeline, "including formats fans won't see coming," but did not provide details. It also said it will continue working with co-manufacturers that can "scale with the brand."
The investment marks The Newcastle Network's first in food. Managing partner Chris Casgar said Dan-O's has "created a platform that inspires millions of home cooks to experiment, create and enjoy cooking more," calling such businesses rare and difficult to replicate. He added that "the Dan-O's investment is just the beginning" of the firm's food portfolio build-out.
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