Key Takeaways
- • V29 Capital Management launched as an independent private equity firm after separating from Pritzker Vlock Capital Management, focusing on minority investments in founder-led, technology-enabled businesses.
- • The launch was backed by funds managed by BlackRock, Sagard, Pomona Capital and other leading firms, according to the company's Business Wire announcement.
- • V29 has raised over $165 million to date, invests up to $50 million per investment, and expects one to three investments per year.
- • The firm is led by Founder and Managing Partner Elon Boms, formerly Managing Director at Pritzker Vlock, who oversaw more than $1 billion in private assets.
- • V29 targets companies approaching or recently achieving consistent profitability, offering an alternative to expensive venture capital or controlling-stake buyers.
Summary
V29 Capital Management, a New Haven, Connecticut-based private equity firm, announced its launch as an independent investment firm following its separation from Pritzker Vlock Capital Management, according to a Business Wire release. The firm focuses on founder-led, technology-enabled businesses at an inflection point in their growth. The transaction was backed by funds managed by BlackRock, Sagard, Pomona Capital and other leading firms.
V29 is led by Elon Boms, Founder and Managing Partner, who most recently served as Managing Director at Pritzker Vlock, the Pritzker Vlock family office, where he oversaw more than $1 billion in private assets. Boms has over twenty years of experience across venture capital, growth equity and private equity, co-founded LaunchCapital in 2008, and has served on more than 40 boards. He is joined by Jason Gray, formerly head of the investment team at Pritzker Vlock, who co-manages V29's existing portfolio. The firm also works with The V29 Collective, a group of senior operators and advisors contributing expertise in capital structure, governance, talent, restructuring and scaling.
V29 invests in primary and secondary minority positions in technology-enabled businesses approaching or recently achieving consistent profitability. The firm invests up to $50 million per investment and expects to make one to three investments per year, a selective approach intended to enable deep partner involvement. V29 has invested in three companies and has raised over $165 million to date.
Boms said founders at or near profitability often face a choice between expensive venture capital and buyers seeking controlling stakes. "We established V29 to give these founders a different option – flexible capital, long-term minority ownership, and a hands-on partnership," he said. Karen Pritzker commented on the launch, describing Boms as an invaluable partner to the organization and its companies.
V29 is an SEC-registered investment adviser.
V29 is led by Elon Boms, Founder and Managing Partner, who most recently served as Managing Director at Pritzker Vlock, the Pritzker Vlock family office, where he oversaw more than $1 billion in private assets. Boms has over twenty years of experience across venture capital, growth equity and private equity, co-founded LaunchCapital in 2008, and has served on more than 40 boards. He is joined by Jason Gray, formerly head of the investment team at Pritzker Vlock, who co-manages V29's existing portfolio. The firm also works with The V29 Collective, a group of senior operators and advisors contributing expertise in capital structure, governance, talent, restructuring and scaling.
V29 invests in primary and secondary minority positions in technology-enabled businesses approaching or recently achieving consistent profitability. The firm invests up to $50 million per investment and expects to make one to three investments per year, a selective approach intended to enable deep partner involvement. V29 has invested in three companies and has raised over $165 million to date.
Boms said founders at or near profitability often face a choice between expensive venture capital and buyers seeking controlling stakes. "We established V29 to give these founders a different option – flexible capital, long-term minority ownership, and a hands-on partnership," he said. Karen Pritzker commented on the launch, describing Boms as an invaluable partner to the organization and its companies.
V29 is an SEC-registered investment adviser.
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