Key Takeaways
- • Principal Asset Management and Longevity Partners launched REsponsible Asset Solutions (RAS), a platform designed to help institutional real estate owners identify, underwrite and execute decarbonization projects that meet investment return objectives.
- • Principal Asset Management, a top-10 global real estate manager with $108 billion in real estate assets under management and more than 65 years of experience, contributes investment expertise, while Longevity Partners contributes engineering, procurement and implementation capabilities.
- • The RAS model has been applied across 14 institutional real estate assets, where rooftop solar and demand-side energy initiatives met investment return thresholds; once fully implemented, projects are projected to cut energy consumption by 37% and generate more than $10 million in additional asset value at exit.
- • The platform uses standardized contracting, investment prioritization frameworks and asset-class and region-specific interventions to scale decarbonization across portfolios.
Summary
Principal Asset Management and Longevity Partners today announced the launch of REsponsible Asset Solutions (RAS), a new platform aimed at institutional real estate owners seeking to decarbonize portfolios without sacrificing return requirements. According to the announcement, RAS is designed to improve building performance, reduce energy consumption and enhance long-term asset value.
The platform combines Principal Asset Management's dedicated real estate investment platform, which the release describes as a top-10 global real estate manager with $108 billion in assets under management and more than 65 years of experience, with Longevity Partners' engineering, procurement and implementation capabilities. Rajee Harris, senior managing director and chief business officer of private markets at Principal Asset Management, said institutional investors increasingly recognize that building performance affects asset value, operating income, financing conditions, tenant demand and competitiveness, but that the market has lacked firms able to both identify and execute projects that deliver measurable sustainability outcomes alongside financial returns.
According to the release, the RAS model has been tested across 14 institutional real estate assets, where rooftop solar and demand-side energy initiatives were identified that met investment return thresholds. Once fully implemented, these projects are projected to reduce energy consumption by 37% and generate more than $10 million in additional asset value at exit. Jessica Francisco, chief executive officer of Longevity Partners, said the market "does not lack ambition or capital" but lacks execution models that satisfy investment committee requirements, and stated that the firm has demonstrated these projects can meet institutional return expectations.
The firm positions RAS as an alternative to traditional consultancy-led approaches by pairing investment discipline with technical execution. The platform includes standardized contracting approaches, investment prioritization frameworks and a suite of interventions tailored to different asset classes and regional markets, supported by asset-level underwriting. Longevity Partners, founded in 2015, operates in more than 45 countries. Principal Asset Management is the global investment solutions business of Principal Financial Group (Nasdaq: PFG), managing $601.9 billion in assets as of June 30, 2026.
The platform combines Principal Asset Management's dedicated real estate investment platform, which the release describes as a top-10 global real estate manager with $108 billion in assets under management and more than 65 years of experience, with Longevity Partners' engineering, procurement and implementation capabilities. Rajee Harris, senior managing director and chief business officer of private markets at Principal Asset Management, said institutional investors increasingly recognize that building performance affects asset value, operating income, financing conditions, tenant demand and competitiveness, but that the market has lacked firms able to both identify and execute projects that deliver measurable sustainability outcomes alongside financial returns.
According to the release, the RAS model has been tested across 14 institutional real estate assets, where rooftop solar and demand-side energy initiatives were identified that met investment return thresholds. Once fully implemented, these projects are projected to reduce energy consumption by 37% and generate more than $10 million in additional asset value at exit. Jessica Francisco, chief executive officer of Longevity Partners, said the market "does not lack ambition or capital" but lacks execution models that satisfy investment committee requirements, and stated that the firm has demonstrated these projects can meet institutional return expectations.
The firm positions RAS as an alternative to traditional consultancy-led approaches by pairing investment discipline with technical execution. The platform includes standardized contracting approaches, investment prioritization frameworks and a suite of interventions tailored to different asset classes and regional markets, supported by asset-level underwriting. Longevity Partners, founded in 2015, operates in more than 45 countries. Principal Asset Management is the global investment solutions business of Principal Financial Group (Nasdaq: PFG), managing $601.9 billion in assets as of June 30, 2026.
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