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Heitman Launches Core-Plus Self-Storage Investment Strategy

Reported by Hub
May 12, 2026· 2 min read
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Key Takeaways
  • • Heitman LLC launched an open-end Core Plus self-storage investment strategy with $275 million in initial commitments plus $200 million in co-investment, totaling $475 million in capital secured at launch.
  • • The strategy's seed portfolio comprises 79 self-storage assets across 16 U.S. states, representing approximately 4.9 million rentable square feet with an additional 550,000 square feet of expansion potential.
  • • Heitman positioned the entry point as attractive, citing assets available below replacement cost, declining new supply, and market rents below levels needed to incentivize new construction.
  • • The strategy targets a core-plus return profile through diversified holdings of stabilized, lease-up, and selective development assets, with emphasis on operational enhancements and long-term cash flow generation.
  • • Demographic tailwinds—specifically aging Millennials and Baby Boomers entering life stages historically associated with increased self-storage demand—underpin the strategic conviction behind the large seed portfolio acquisition.
Summary
Heitman LLC, a global real estate investment management firm, announced the launch of a Core Plus strategy focused on self-storage assets across the United States. The strategy has secured $275 million in direct commitments alongside an additional $200 million in co-investment capital, bringing total raised capital to $475 million at inception.

The launch is anchored by a substantial seed portfolio acquisition of 79 self-storage properties distributed across 16 states. This diversified portfolio encompasses approximately 4.9 million rentable square feet and represents one of the larger initial acquisitions in the self-storage strategy space. The portfolio includes stabilized properties, lease-up opportunities, and selective development assets, providing multiple avenues for value creation. Notably, approximately 550,000 square feet of expansion potential exists within the current portfolio, offering operational upside through organic growth initiatives.

Jen Boss, Head of Portfolio Management at Heitman and Portfolio Manager for the strategy, characterized the current environment as an attractive entry point. Assets are available well below replacement cost, new supply is declining, and prevailing market rents remain substantially below the threshold required to incentivize new construction. This pricing dynamic, combined with favorable demographic trends, provides the strategic rationale for the sizeable initial acquisition. The aging of the Millennial cohort and Baby Boomer parents entering life stages historically associated with elevated self-storage demand represents a multi-decade tailwind for the sector.

The Core Plus strategy targets a balanced return profile combining strong cash flow generation with long-term capital appreciation. This approach aligns with institutional investor preferences for yield-producing real estate while maintaining exposure to development and operational enhancement opportunities. The large, diversified seed portfolio acquired at launch demonstrates management conviction and provides immediate scale, operational leverage, and risk diversification across geographies and asset maturity profiles.

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Sources

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Hub Heitman Launches Core-Plus Self-Storage Investment Strategy