Key Takeaways
- • Business Insider has appointed Katie Roof as Editor at Large, positioning her to lead venture capital and technology finance coverage across the organization's portfolio, which includes POLITICO, WELT, BILD, and The Telegraph through Axel Springer's global network.
- • Roof brings a track record of high-impact breaking news from The Information, where she served as deputy bureau chief and reported on major technology companies including SpaceX, OpenAI, Waymo, and Anthropic, with professional recognition including a Los Angeles Press Club award.
- • The hire reflects institutional demand for specialized venture capital and startup financing coverage, with Roof reporting directly to Tech Executive Editor Leena Rao and collaborating with senior technology reporter Ben Bergman from Business Insider's San Francisco office.
- • Roof's previous experience spans Bloomberg and The Information, establishing her credentials in technology, venture capital, financial markets, and M&A reporting—core beats for institutional investors tracking innovation-sector capital deployment.
Summary
Business Insider has appointed veteran technology journalist Katie Roof as Editor at Large, effective June 2026, marking a significant editorial hire focused on venture capital and startup finance coverage. The appointment was announced by Editor-in-Chief Jamie Heller and positions Roof to expand the organization's reporting on founders, investors, and financing activity across the technology sector.
Roof joins Business Insider from The Information, where she served as deputy bureau chief and earned recognition for breaking news on major technology companies and investment activity. Her reporting credits include exclusive coverage of SpaceX, OpenAI, Waymo, and Anthropic, with demonstrated expertise in venture financing, mergers and acquisitions, and Silicon Valley business strategy. Prior to The Information, Roof held a reporter position at Bloomberg covering technology, venture capital, and financial markets.
Beyond her primary role at Business Insider, Roof will join the Axel Springer Global Reporters Network as a global reporter, extending her coverage across the media conglomerate's international publications including POLITICO, WELT, BILD, and The Telegraph. This dual appointment reflects strategic intent to distribute venture and technology finance reporting globally across institutional and mainstream audiences.
Roof's professional recognition includes a Los Angeles Press Club award for team reporting on SpaceX and a TBPN "Scoop Athlete of the Century" designation for exclusive coverage. She has built additional visibility as a television commentator and conference moderator covering startup ecosystem and venture capital developments. Based in Business Insider's San Francisco office, she will report to Tech Executive Editor Leena Rao and work collaboratively with senior technology reporter Ben Bergman, positioning the organization to compete for exclusive venture capital reporting in a competitive market for institutional investment news.
Roof joins Business Insider from The Information, where she served as deputy bureau chief and earned recognition for breaking news on major technology companies and investment activity. Her reporting credits include exclusive coverage of SpaceX, OpenAI, Waymo, and Anthropic, with demonstrated expertise in venture financing, mergers and acquisitions, and Silicon Valley business strategy. Prior to The Information, Roof held a reporter position at Bloomberg covering technology, venture capital, and financial markets.
Beyond her primary role at Business Insider, Roof will join the Axel Springer Global Reporters Network as a global reporter, extending her coverage across the media conglomerate's international publications including POLITICO, WELT, BILD, and The Telegraph. This dual appointment reflects strategic intent to distribute venture and technology finance reporting globally across institutional and mainstream audiences.
Roof's professional recognition includes a Los Angeles Press Club award for team reporting on SpaceX and a TBPN "Scoop Athlete of the Century" designation for exclusive coverage. She has built additional visibility as a television commentator and conference moderator covering startup ecosystem and venture capital developments. Based in Business Insider's San Francisco office, she will report to Tech Executive Editor Leena Rao and work collaboratively with senior technology reporter Ben Bergman, positioning the organization to compete for exclusive venture capital reporting in a competitive market for institutional investment news.
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