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Exclusive | Temasek-Backed Vertex Japan Invests in Digital Trading Cards Startup Heartbeats

Reported by WSJ
Oct 1, 2026· 2 min read
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Key Takeaways
  • • Temasek-backed Vertex Japan has made an investment in Heartbeats, a digital trading cards startup, signaling institutional venture capital interest in the collectibles and digital assets sector.
  • • The investment demonstrates Temasek's continued focus on technology and digital innovation through its portfolio companies, consistent with the Singapore state-owned firm's S$518 billion global investment portfolio strategy.
  • • Heartbeats operates in the digital trading cards market, an emerging subsector within broader digital collectibles and blockchain-adjacent consumer technology.
  • • Vertex Japan serves as an investment vehicle for Temasek's venture capital activity, positioning the firm to access growth opportunities in Japan's technology ecosystem and digital commerce landscape.
Summary
Temasek Holdings, Singapore's S$518 billion state-owned investment company, has extended its venture capital reach into the digital collectibles sector through Vertex Japan's investment in Heartbeats, a digital trading cards startup. The transaction represents Temasek's ongoing strategic expansion into technology-focused investments and reflects institutional capital's growing interest in digital asset markets.

Temasek, headquartered in Singapore with approximately 970 employees and a multinational portfolio, manages one of Asia's largest sovereign wealth-related investment vehicles. The firm has historically concentrated capital allocation across technology, real estate, and strategic growth sectors. The Vertex Japan investment vehicle specifically channels Temasek's venture capital initiatives, enabling the parent organization to participate in emerging technology verticals while maintaining exposure to regional growth opportunities.

Heartbeats' digital trading cards platform enters a market segment that has gained institutional attention alongside broader digitalization of collectibles and consumer engagement mechanisms. The startup's focus on digital card trading aligns with consumer trends toward digital-first commerce and digital asset ownership, areas where venture capital deployment has accelerated in recent years.

This investment underscores Temasek's commitment to deploying capital across innovation-driven sectors and emerging digital economy subsegments. The transaction, while specific in scope to Heartbeats, reflects the broader institutional investor thesis regarding the long-term viability of digital collectibles platforms and their potential integration within digital commerce ecosystems.

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Sources

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WSJ Exclusive | Temasek-Backed Vertex Japan Invests in Digital Trading Cards Startup Heartbeats