Key Takeaways
- • firmly, a Seattle-based 'no-code' agentic commerce platform, announced a $15 million Series A funding round, bringing its total funding to approximately $20 million.
- • The round was led by Squarepoint Capital, with participation from strategic investors J.P. Morgan Payments, Mastercard and Samsung NEXT.
- • Additional participants include Alumni Ventures, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, The Mercantile Companies and Versus Ventures.
- • The company launched Ask Agent, a conversational shopping experience for merchant websites with AI-powered product discovery, in-chat checkout and customer support.
- • firmly's model keeps merchants as merchant of record, with their payment provider, customer relationships and data unchanged.
Summary
firmly, a Seattle, WA-based 'no-code' agentic commerce platform, today announced a $15 million Series A funding round, according to the company's announcement. The round was led by Squarepoint Capital, with participation from strategic investors J.P. Morgan Payments, Mastercard and Samsung NEXT. The round also includes Alumni Ventures, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, The Mercantile Companies and Versus Ventures. With the raise, the company's total funding is approximately $20 million.
The company describes its platform as connecting merchants to high-intent digital channels, including new AI shopping surfaces. Firmly enables merchants to extend their catalog, product pages and checkout into new channels without deploying engineering resources, through a real-time connection that destinations can integrate once to reach every merchant on the platform.
Alongside the funding, firmly launched Ask Agent, an end-to-end conversational shopping experience for merchant websites. According to the company, the product includes AI-powered natural language product discovery with a real-time catalog, in-chat checkout and traditional customer support functionality.
Firmly states that merchants remain the merchant of record on every order, with their payment provider, customer relationships and data unchanged. The company is founded and run by repeat commerce technology entrepreneurs.
The company describes its platform as connecting merchants to high-intent digital channels, including new AI shopping surfaces. Firmly enables merchants to extend their catalog, product pages and checkout into new channels without deploying engineering resources, through a real-time connection that destinations can integrate once to reach every merchant on the platform.
Alongside the funding, firmly launched Ask Agent, an end-to-end conversational shopping experience for merchant websites. According to the company, the product includes AI-powered natural language product discovery with a real-time catalog, in-chat checkout and traditional customer support functionality.
Firmly states that merchants remain the merchant of record on every order, with their payment provider, customer relationships and data unchanged. The company is founded and run by repeat commerce technology entrepreneurs.
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