Key Takeaways
- • POV Beauty closed a Series A funding round led by Silas Capital, with participation from RÉDO Capital and existing investor Imaginary Ventures, according to a PR Newswire release.
- • The round follows the brand's nationwide launch in all Sephora stores and online, which the company describes as highly successful.
- • Proceeds will fund expansion of the Sephora presence, team growth, a larger TikTok Shop push, and a pipeline of skincare-makeup hybrid products.
- • The release does not disclose the round size or valuation.
Summary
POV Beauty, a skin prep brand co-founded by creator Mikayla Nogueira and beauty executive Ani Hadjinian, has announced the closing of a Series A funding round. The round was led by Silas Capital, a consumer growth equity and venture capital firm, with participation from RÉDO Capital and Imaginary Ventures, the brand's original investor. The company's release does not disclose the round size or valuation.
The brand, launched in 2025, positions itself at the intersection of clinically backed skincare and high-impact cosmetics. Its products include Drench It, Glaze It, Whip It, Drip It, Chill It, and the Snatch It and Amp It franchises. The company says the financing follows a highly successful nationwide launch across all Sephora stores and online, and that it will be used to strengthen its ownership of the skin prep category and sustain growth in retail and ecommerce. Management also cited a recently rolled-out community app as part of its long-term ecosystem strategy.
According to the release, the capital will be deployed across several channels: deepening the Sephora relationship, expanding headcount, growing its presence on TikTok Shop, and developing skincare-makeup hybrid innovations. The company says it will expand its lineup in the coming months. The release states that the round is in addition to an institutional base led by Imaginary Ventures before the brand's launch.
Ani Hadjinian, Co-Founder and CEO, said the year had been transformational and credited Sephora with backing the brand's vision. Brian Thorne, Partner at Silas Capital, said the firm was thrilled to help fuel the next phase of growth. Lusa Zhou, Co-Founder and Managing Partner at RÉDO Capital, described the brand's position in skin prep as uniquely compelling. Kelly Dill of Imaginary Ventures said the firm was proud to deepen its partnership with the company.
Silas Capital, founded in 2012, invests in consumer brands through growth equity and venture capital, with prior investments including Herbivore, ILIA Beauty, and Makeup By Mario. RÉDO Capital is a New York-based growth equity firm focused on beauty, personal care, wellness, and lifestyle, with investments including Touchland and Dieux Skin.
The brand, launched in 2025, positions itself at the intersection of clinically backed skincare and high-impact cosmetics. Its products include Drench It, Glaze It, Whip It, Drip It, Chill It, and the Snatch It and Amp It franchises. The company says the financing follows a highly successful nationwide launch across all Sephora stores and online, and that it will be used to strengthen its ownership of the skin prep category and sustain growth in retail and ecommerce. Management also cited a recently rolled-out community app as part of its long-term ecosystem strategy.
According to the release, the capital will be deployed across several channels: deepening the Sephora relationship, expanding headcount, growing its presence on TikTok Shop, and developing skincare-makeup hybrid innovations. The company says it will expand its lineup in the coming months. The release states that the round is in addition to an institutional base led by Imaginary Ventures before the brand's launch.
Ani Hadjinian, Co-Founder and CEO, said the year had been transformational and credited Sephora with backing the brand's vision. Brian Thorne, Partner at Silas Capital, said the firm was thrilled to help fuel the next phase of growth. Lusa Zhou, Co-Founder and Managing Partner at RÉDO Capital, described the brand's position in skin prep as uniquely compelling. Kelly Dill of Imaginary Ventures said the firm was proud to deepen its partnership with the company.
Silas Capital, founded in 2012, invests in consumer brands through growth equity and venture capital, with prior investments including Herbivore, ILIA Beauty, and Makeup By Mario. RÉDO Capital is a New York-based growth equity firm focused on beauty, personal care, wellness, and lifestyle, with investments including Touchland and Dieux Skin.
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