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There’s A New Benchmark Index For Digital Assets—And Bitcoin’s Not In It

Reported by Investopedia
Jul 22, 2026· 2 min read
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Key Takeaways
  • • S&P Dow Jones Indices launched the S&P Digital Markets 50 Index, a benchmark combining 15 cryptocurrencies and 35 crypto-related public companies, establishing the first major institutional index blending digital assets with traditional equity holdings.
  • • Bitcoin is notably excluded from the index due to S&P's revenue-generation requirement for inclusion, a structural criterion that distinguishes this benchmark from traditional cryptocurrency indices like the CoinDesk 20.
  • • The index prioritizes assets demonstrating liquidity and revenue-generation characteristics, positioning it as an ecosystem-focused benchmark rather than a pure cryptocurrency play, appealing to institutional investors seeking exposure to digital asset infrastructure and operations.
  • • This launch represents S&P Global's formal entry into crypto benchmarking, competing with established indices like CoinDesk's offering and addressing growing institutional demand for transparent, regulated digital asset performance tracking.
Summary
S&P Dow Jones Indices has launched the S&P Digital Markets 50 Index, marking a significant institutional development in digital asset benchmarking. The index represents a hybrid structure, combining 15 cryptocurrencies with 35 publicly traded companies engaged in digital asset operations. This composition reflects a strategic pivot toward ecosystem-wide exposure rather than pure cryptocurrency holdings, targeting sophisticated investors seeking diversified digital asset exposure through both native tokens and operating companies.

The index's most notable structural feature is Bitcoin's exclusion—a deliberate decision rooted in S&P's methodology requiring index constituents to demonstrate revenue generation capabilities. Bitcoin, as a store-of-value asset without direct revenue streams, fails to meet this criterion. This requirement distinguishes the S&P Digital Markets 50 from established cryptocurrency indices like CoinDesk's top-20 offering, which focuses on market capitalization and liquidity without revenue prerequisites. The revenue-generation filter reflects institutional preferences for assets with measurable economic output and cash flow characteristics.

The inclusion of 35 crypto-linked public companies alongside 15 cryptocurrencies creates a bridge between traditional equity markets and digital assets. These operating companies span mining, exchanges, blockchain infrastructure, and digital asset custody—sectors generating measurable financial results. The index prioritizes liquidity alongside revenue metrics, ensuring constituents maintain sufficient trading volume for institutional portfolio deployment. This dual emphasis on financial substance and tradability positions the benchmark as investment-grade infrastructure for institutional allocators.

The launch occurs amid broader institutional acceptance of digital assets, exemplified by precedents like Coinbase's S&P 500 inclusion and survey data indicating significant millionaire exposure to cryptocurrency. S&P's entry into crypto benchmarking addresses a structural gap in institutional index availability, providing regulated market infrastructure for digital asset performance measurement. As regulatory frameworks mature and institutional custody solutions solidify, benchmarks like the S&P Digital Markets 50 serve as foundational tools for asset allocation, performance attribution, and derivative product construction within the alternative investment ecosystem.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Investopedia There’s A New Benchmark Index For Digital Assets—And Bitcoin’s Not In It