Key Takeaways
- • WILDE, the Lexington, Kentucky snack brand that makes salty chips and crackers from all-natural chicken breast, announced a $40 million investment from S2G Investments.
- • The capital will fund the company's next phase of growth across product innovation, manufacturing, and brand building.
- • WILDE was founded in 2015 by Jason Wright and positions its Protein Chips and Protein Crackers at 10+ grams of protein per serving.
- • The round targets the fast-growing protein snacking category, according to the company's announcement.
Summary
WILDE, a Lexington, Kentucky-based snack brand, announced today that it has received a $40 million investment from S2G Investments. The company said the funding will support its next phase of growth across product innovation, manufacturing, and brand building as it expands its position in the protein snacking category, which it describes as fast-growing.
Founded in 2015 by Jason Wright, WILDE makes salty snacks from all-natural chicken breast, egg whites, and bone broth. Its WILDE Protein Chips and Protein Crackers each deliver 10+ grams of protein per serving, according to the company. The brand presents its products as an alternative to traditional salty snacks, with the company emphasizing taste as the core of its approach to innovation and its flavor range spanning familiar favorites and new combinations.
The announcement was released as a company press release and does not disclose valuation, investor stake, or revenue figures. Details on the round's terms were not provided in the source material.
Founded in 2015 by Jason Wright, WILDE makes salty snacks from all-natural chicken breast, egg whites, and bone broth. Its WILDE Protein Chips and Protein Crackers each deliver 10+ grams of protein per serving, according to the company. The brand presents its products as an alternative to traditional salty snacks, with the company emphasizing taste as the core of its approach to innovation and its flavor range spanning familiar favorites and new combinations.
The announcement was released as a company press release and does not disclose valuation, investor stake, or revenue figures. Details on the round's terms were not provided in the source material.
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