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New PE Firm BlackSun Raises $1 Billion For Sports, Media Fund

Reported by Deadline
Aug 21, 2026· 3 min read
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Key Takeaways
  • • BlackSun Private Equity has raised $1 billion for its inaugural fund, Mega Fund I, with an ultimate target of $7 billion to deploy across sports, media, and technology investments.
  • • The firm is pursuing an alternative PE model centered on community and stakeholder participation, distinguishing itself from traditional sports ownership consolidation.
  • • Early strategic initiatives include forming a bid consortium for the Seattle SuperSonics NBA return, launching a new World American Football League with player equity ownership, and establishing Knockout Fights—a boxing/martial arts platform offering guaranteed salaries, lifetime healthcare, and retirement pensions to fighters.
  • • The founding team combines diverse expertise: Atonn Muhammad (entertainment entrepreneur and former Real Hip-Hop Network founder), Nery Gomez (investment banking background), Nick Rathod (former Obama White House Deputy Director and political strategist), and John Godina (four-time world champion and Olympic medalist in shot put).
  • • High-profile athletes including Roy Jones Jr., Lawrence Taylor, and Gary Clark serve as investors and advisors, signaling significant institutional and athlete capital backing for the emerging fund.
Summary
BlackSun Private Equity, a newly launched investment firm with leadership spanning politics, sports, and entertainment, has successfully raised $1 billion for its first investment vehicle, Mega Fund I. The fund is pursuing an ambitious $7 billion capital raise target to invest across professional sports, media, and technology sectors. This close follows a strategic positioning that differentiates BlackSun from traditional private equity approaches to sports investing—the firm explicitly emphasizes community and stakeholder participation models rather than conventional franchise acquisition strategies.

The firm's founding team reflects its cross-sector positioning. Atonn Muhammad, who played college football at Miami and founded cable's Real Hip-Hop Network in 2008, serves as a principal alongside longtime investment banker Nery Gomez. Nick Rathod, the firm's strategy and communications chief, brings significant political infrastructure experience, having served as Deputy Director in the Obama White House and as a Special Assistant to the President, while also running Beto O'Rourke's Texas gubernatorial campaign and collaborating with Senator Elizabeth Warren on Consumer Financial Protection Bureau establishment. John Godina, managing director, is a four-time world champion and two-time Olympic medalist in shot put who founded ALTIS, an elite track and field training facility in Phoenix.

BlackSun's initial investment portfolio reflects its stated thesis around athlete empowerment and community integration. The firm is backing a consortium bid for the Seattle SuperSonics' return to the NBA, partnering with Native World Sports—a platform designed to advance tribal nation participation across professional sports and entertainment. The firm is also launching the World American Football League, structured with player equity ownership in teams, and has established Knockout Fights, a boxing and martial arts platform where signed fighters receive guaranteed salaries, lifetime healthcare coverage, and retirement pensions supported by direct broadcast and streaming revenue shares.

The investor base includes prominent professional athletes—Roy Jones Jr., Lawrence Taylor, and Gary Clark—who serve as both capital contributors and strategic advisors. This athlete backing underscores institutional confidence in BlackSun's alternative ownership model and suggests alignment between the firm's stakeholder-participation thesis and high-profile sports figures seeking new investment vehicles and governance structures in their sectors.

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Sources

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Deadline New PE Firm BlackSun Raises $1 Billion For Sports, Media Fund