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During the depths of the COVID-19 crisis in 2020, the world’s largest traditional hotel chain, Marriott International, reported that the pandemic had “a more severe and sustained financial impact on Marriott’s business than 9/11 and the 2008 financial crisis, combined”[i]. According to metrics compiled by STR, occupancy in 2020 fell 33.3% from 2019’s level to 44%. Average daily revenue (ADR) dropped 21.3% to $103.25. Revenue per available room (RevPAR) decl
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