To view the entire post click here.
As we discussed in our last Bengal Blog post, California retail sales data suggests that consumers are not particularly brand loyal when it comes to cannabis flower and concentrates, instead preferring to try out many different products across different brands. The edibles market in California seemingly is behaving, unlike these other categories.
Kiva has consistently been the top edibles seller in California. Why? For one, many consumers (rightly or wrongly) fe